August 17, 2020 | In the News
COLDWELL BANKER REALTY AGENTS WHO USE LISTING CONCIERGE ARE TWICE AS PRODUCTIVE
Proprietary real estate marketing program boosts average home sale price
MADISON, N.J. (Aug. 10, 2020) – Coldwell Banker Realty, Realogy’s company-owned Coldwell Banker® branded offices, has boosted agent productivity and listing performance this year via the proprietary Listing Concierge marketing program. This has been a continual trend since the program’s national launch to the Coldwell Banker company-owned offices in late 2019.
Listing Concierge is a comprehensive marketing program that marries automated online tools with personalized white-glove service.
Based on Coldwell Banker Realty Listing Concierge usage data reported through May 31, 2020,
August 17, 2020 | In the News
COLDWELL BANKER REALTY’S THE STUDIO WINS MULTIPLE AWARDS FROM ASSOCIATION OF NATIONAL ADVERTISERS
In-house marketing agency recognized for launch and real estate products and programs
MADISON, N.J. (Aug. 11, 2020) – The Studio, the in-house real estate marketing agency for Coldwell Banker Realty, has won a trio of illustrious awards from the Association of National Advertisers (ANA) recognizing its launch and two groundbreaking products and programs that debuted over the past year. The Studio is the largest marketing agency of its kind in the United States.
ANA presented The Studio with three of its B2 Awards: Gold, for Coldwell Banker Realty’s Client’s for Life customer retention program, through which affiliated sales associates can
January 9, 2020 | In the News
COLDWELL BANKER EXCLUSIVE LOOK LAUNCHES NATIONWIDE
MADISON, NJ (Jan. 9, 2020) – This week marked the national launch of Coldwell Banker Exclusive Look, a powerful marketing platform exclusive to Coldwell Banker® company-owned offices, affiliated agents and their clients. It will be available to all affiliated partners in the Coldwell Banker network in all markets later in 2020. Exclusive Look is compliant with MLS Statement 8.0, also known as the Clear Cooperation Policy, that was approved by the National Association of REALTORS® in November 2019.
Coldwell Banker Exclusive Look offers three key tools that give agents, home buyers and sellers several great advantages in their real estate transactions:
- Brokerage
June 10, 2019 | In the News
NRT NAMES TIM FOLEY EXECUTIVE VICE PRESIDENT OF OPERATIONS
Foley will support NRT’s Coldwell Banker branded business
MADISON, N.J. (June 10, 2019) – NRT LLC, the nation's largest residential real estate brokerage company in sales volume, announced today that Tim Foley has been selected to serve as executive vice president of Operations in support of NRT’s Coldwell Banker® branded operations. In this role, Foley will be responsible for driving essential business unit functions, and implementing practices to leverage the company’s scale, optimize processes to enable NRT’s field sales organization to drive organic growth, and provide valuable services for agents to live
April 24, 2019 | In the News
NRT NAMES PAULINE BENNETT PRESIDENT OF COLDWELL BANKER RESIDENTIAL BROKERAGE IN NEW ENGLAND
MADISON, N.J. (April 24, 2019) – NRT LLC, the nation's largest residential real estate brokerage company, announced today that Pauline Bennett has been appointed the role of president of Coldwell Banker Residential Brokerage in New England. In this position, Bennett will oversee the daily operations of the company's 85 real estate offices and more than 4,000 affiliated sales associates and employees throughout Maine, Massachusetts, New Hampshire and Rhode Island. Bennett most recently served as the president of Coldwell Banker Residential Brokerage in
April 4, 2019 | In the News
THE STUDIO MAKES ITS NATIONAL DEBUT
The nation’s largest in-house marketing agency serves the real estate industry
MADISON, NJ (April 4, 2019) – The Studio, the nation’s largest in house marketing agency serving the real estate industry, makes its official debut offering real estate agents a full-suite of services in their personal branding and listing marketing. The Studio is managed by marketing professionals that excel in product development, creative design, strategic branding and communications.
Located in regional support centers and branch offices nationwide, The Studio is currently serving NRT, the nation’s largest real estate brokerage, and its
March 28, 2018 | In the News
COLDWELL BANKER RESIDENTIAL BROKERAGE CARES SPIRIT OF HOME CELEBRATION RAISES OVER $125,000 TO BENEFIT COMMUNITY SERVINGS
WALTHAM, MA (March 28, 2018) - Coldwell Banker Residential Brokerage Cares is pleased to announce that its 2018 Spirit of Home celebration raised over $125,000 to benefit Community Servings.
Community Servings is a nonprofit food and nutrition program that provides made-from-scratch, medically-tailored meals to individuals and families living with critical and chronic illnesses in cities and towns throughout Massachusetts. In addition to providing home-delivered meals, Community Servings offers nutrition education classes for the nutritionally vulnerable and food service job training for individuals who face barriers
November 21, 2017 | In the News
COLDWELL BANKER RESIDENTIAL BROKERAGE IN NEW ENGLAND ARTNERS WITH GUARANTEED RATE AFFINITY TO PROVIDE MORTGAGE ORIGINATION SERVICES
WALTHAM, MA (November 21, 2017) – Coldwell Banker Residential Brokerage in New England, a leading residential real estate brokerage firm, announced that it has partnered with Guaranteed Rate Affinity, LLC to include an enhanced mortgage service offering for its affiliated sales agents and their customers. Through this business partnership, Guaranteed Rate Affinity will offer a wide array of mortgage products and origination services to agents’ customers to provide them with a convenient, value-added advantage during the homebuying process.
“We want to provide our customers with an exceptional home buying experience. Having this partnership with Guaranteed Rate Affinity enables us to provide them with a
November 2, 2017 | In the News
COLDWELL BANKER RESIDENTIAL BROKERAGE SELLS THANKSGIVING PIES TO BENEFIT COMMUNITY SERVINGS
WALTHAM, Mass. (Nov. 2, 2017) —Coldwell Banker Residential Brokerage in New England will help sell Thanksgiving pies to benefit Community Servings. Apple, pecan, pumpkin and sweet potato pies will be sold for $30 each as part of Community Servings’ 25th annual Pie in the Sky fundraiser.
Community Servings is a nonprofit food and nutrition program that provides made-from-scratch, medically-tailored meals to individuals and families living with critical and chronic illnesses in cities and towns throughout Massachusetts. In addition to providing home-delivered meals, Community Servings offers nutrition education classes for the nutritionally vulnerable and food service job training for individuals who face
October 6, 2017 | In the News
FRANCHEK AWARDED $2,000 IN THE SHARE YOUR MOVING STORY SCHOLARSHIP PROGRAM
WALTHAM, Mass. (Oct. 6, 2017) – Coldwell Banker Residential Brokerage in New England announced that Nell Franchek, a Newburyport resident and student at University of Massachusetts Amherst, was awarded a $2,000 college scholarship after participating in the Share Your Moving Story scholarship program sponsored by the Relocation and Referral Services division of NRT, LLC. NRT is the parent company of Coldwell Banker Residential Brokerage.
Open to junior and senior high school students, the Share Your Moving Story Scholarship program invited the students to share, in a written essay, their personal moving experiences or that of a loved one, and how it affected them. Submissions were