Jessica Wallace

Jessica Wallace is a top producing residential real estate agent with Coldwell Banker Realty in Santa Cruz County, California. Licensed since 2004, she has closed more than $340 million in residential real estate sales over the course of her career, representing hundreds of successful transactions across a wide range of market conditions. Her practice is primarily listing focused, with a strong emphasis on pricing strategy, home preparation, and value optimization for sellers. Being a strong listing agent also helps Jessica to represent home buyers in Santa Cruz with a high degree of success. You can read reviews from Jessica's past clients here: Jessica Wallace Realtor Google Reviews

Jessica works closely with Santa Cruz County homeowners preparing to sell single family homes, coastal and ocean view properties, condominiums, luxury residences, and select small multifamily investments. She is widely respected for her ability to help sellers understand exactly where to invest, what to leave alone, and how to position their property for the strongest possible market response. Many of the homes she represents have not been updated in decades, and she regularly guides long time owners through practical, high impact improvements such as paint, flooring, landscaping, and thoughtful staging. Her advice is grounded in real market experience rather than guesswork.

As a listing agent, Jessica is known for being firm, fair, and disciplined in negotiation. She has extensive experience managing competitive sale environments and multiple offer situations while maintaining professionalism and transparency with all parties. That same depth of experience benefits her buyer clients, particularly in competitive markets or when negotiating favorable terms.

Jessica was born and raised in Santa Cruz and brings a deep local perspective to her work. Before obtaining her real estate license, she earned a BA in Art History and Spanish from the University of California, Davis. She studied abroad at the University of Granada in Spain, worked as a tour guide in Rome, and lived for a year in Argentina. These experiences shaped her appreciation for architecture, design, and place, which continues to influence how she evaluates homes, presentation, and market appeal.

Jessica is deeply connected to the Santa Cruz community and is actively involved in local school and sporting events with her daughter. Clients consistently describe her as honest, direct, and highly responsive, with a reputation for doing what she says she will do. Much of her business comes from repeat clients, referrals, and consumers who find her through online research and five star reviews. Learn more about how Jessica works with clients: Jessica Wallace Santa Cruz Real Estate

Jessica also creates regular video content to educate the public about the Santa Cruz real estate market, local neighborhoods, and current market conditions, as well as to thoughtfully showcase her listings. Her videos provide practical insight for buyers and sellers and can be viewed on her YouTube channel here. Santa Cruz Real Estate Videos by Jessica Wallace

She serves all of Santa Cruz county including: Santa Cruz, Aptos, Soquel, Capitola, Scotts Valley, Live Oak, Seabright, Pleasure Point, Rio del Mar, Westside Santa Cruz, and nearby mountain communities including Felton, Ben Lomond, and Boulder Creek.