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Sales Associate

CalRE#: 01296474

A Different Approach, A Different Result

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NMLS#: 1598647

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Designations

Accredited Staging Professional (ASP), Certified Luxury Home Marketing Specialist (LHMS)

More about Gina Strane

Combined with the robust global marketing program offered by Coldwell Banker®, Kirby and Gina specialize in a blend of traditional and non-traditional cutting edge strategies to help buyers and sellers achieve results far beyond what is typical in the marketplace.  They believe in full transparency and educating buyers and sellers upfront on effective strategies that will deliver winning results before starting the home buying or selling process.

These strategies, which are designed to benefit their clients, are not commonly known or utilized by most Real Estate Agents or Real Estate Companies. Kirby and Gina understand what many Agents don't when it comes to presenting  a property for sale and marketing it to buyers all over the world. Their negotiation skills along with their ability to write compelling offers helps their buyers to win even in a multiple offer situation. Their style and expertise gives their clients a huge advantage in today's real estate market. Their motto: "If it benefits us but doesn't benefit our clients, then we don't do it, it's just that simple".  Because of their unique approach to servicing their clients, 100% of their business is generated by "word of mouth" coming from repeat clients and client referrals, leading them to sell homes all over California (yes, they commute by plane, car, or both). Their continued dedication to providing an unparalleled level of service to their clients has earned them the prestigious Coldwell Banker® International President's Circle Award Designation.

When representing buyers, Kirby and Gina developed 5 unique strategies that can help buyers save thousands when buying a house, even in a hot seller's market. These strategies give their buyers a clear advantage in their offer being accepted, even when competing against all-cash buyers and in multiple offer situations.  

When representing sellers, their focus is to position the property to stand out from the competition to sell for top dollar. They have perfected 9 very powerful and proven strategies to achieve this. What is their idea of "top dollar"? It means pushing the sales price well over the comps whether in a seller's market, a balanced market, or in a buyer's market. Time and time again, their sales prices are significantly higher than the comparable sold properties, so much so that it has become common for agents and appraisals to call them asking "how did you get that price?" Their recipe enables sellers to sell for top dollar but more importantly walk away with more net dollars in their pocket after all closing costs are paid. 

One of their specialties is "renovating to sell" helping sellers find or create equity when they are looking for a price beyond the current market value. One of the benefits of this program is that sellers can pay for improvements at the close of escrow, free of charge, with no fees or mark-up costs, while keeping 100% of the return on investment.

Because of the incredible results and their dedicated "Nordstrom style" level of service that Kirby and Gina provide to their clients that go beyond the traditional duties of a Realtor, they have been asked and endorsed by the Orange County Association of Realtors (OCR) to train other agents their strategies. These classes have become the #1 classes offered at OCR, year after year.

If you are a buyer or seller (or both) looking for an agent with an "out of the box" approach who will help put money back into your pocket while delivering superior service, make sure you meet with them for a free consultation before hiring an agent.  You have nothing to lose and only money and knowledge to gain.