Sally Palafox, Realtor (Broker) with Coldwell Banker Realty, is a highly regarded real estate professional representing all types of residential properties, from tiny little condos to luxury properties, on the island of Oahu. Raised in a military family with her Navy pilot father and school-teacher mother, she was fortunate to live in various states in the US as well as a 6 year stay in England. She’s moved a lot and knows how important it is to have a smooth transition, which became one of the reasons she has been a successful real estate agent for 16 years. Don’t let her smile and friendly disposition fool you though. She is a result oriented, skilled negotiator that you want working for you!

Sally’s life in Hawaii began 30 years ago after graduating from George Mason University in Virginia when she came to Hawaii for what was supposed to be just a 6-month community service project. The beauty of the islands, and the lure of her local boy (now husband) convinced her to stay and she has been living here ever since! After many years as an educator, she turned her attention to Real Estate, which was a natural fit for her.

Some of her accomplishments include being voted a winner of the Aloha Aina People’s Choice Award based on nominations from clients, and votes from a committee made up of representatives of the Honolulu Board of Realtors, First Hawaiian Bank, and the Honolulu Advertiser. She has also been a national award winner every year that she has been in the business. In addition, she is a recipient of the Honolulu Magazine Best of Real Estate from 2015-2020.

Sally is recognized as a Luxury Property Specialist, a prestigious designation for professionals who meet performance standards in the upper-tier residential markets. She obtained a CIPS, Certified International Property Specialist designation, part of a network of professionally skilled Brokers focused specifically on the International Markets. She also is a CRS, Certified Residential Specialist, a designation, which only 4% of US Realtors have. Some of her additional designations she carries are ABR- Accredited Buyers Representative, MRP-Military Relocation Professional, and SRES- Senior Real Estate Specialist. She is well respected and has the confidence of her clients, which is why the majority of her business consists of referrals and repeat clientele.

Sally resides in Honolulu and enjoys spending time with her family which consists of her husband, adult children, grandchildren and 2 pups.

EDUCATION/PROFESSIONAL DESIGNATIONS

- Accredited Buyer Representative®
- At Home with Diversity
- CARTUS Network Affinity Specialist
- Certified Luxury Home Marketing Specialist
- Certified Residential Specialist®
- Certified International Property Specialist®
- Global Luxury Property Specialist
- E-Pro Certified®
- Graduate Realtors Institute®
- Military Relocation Professional®
- Senior Real Estate Specialist®
- International Diamond Society/International Sterling Society

Professional Memberships

- Hawaii Association of Realtors
- Honolulu Board of Realtors
- National Association of Realtors